JE.
Decorilla / Brand, website & digital design

Designing the
whole experience.

I designed Decorilla’s website in Figma, across desktop and mobile. The work connects the brand’s visual identity with the pages people use to understand the service, discover their style, explore projects, and shop.

Role
Cofounder · Creative Director · UI/UX Designer
Design
Complete website design in Figma, desktop & mobile
Scope
Brand identity, website, commerce, campaigns & editorial
Pricing & packagesDesktop
Designer directoryDesktop
Style quizMobile
01 / Website design

A clear beginning.
A considered journey.

Service pages and the design process, designed as part of one connected website. Large imagery establishes the experience; the interface explains what happens next.

The 3D DifferenceDesktop
How It WorksDesktop

Selected Figma designs. Open any screen to explore the complete page.

02 / Responsive design

The same point of view.
A different scale.

Dedicated mobile designs carry the website’s visual language through navigation, page structure, image proportions, and calls to action.

Designed in Figma / MobileService · Homepage · Discovery · Shopping
The 3D DifferenceMobile
HomepageMobile
Style quiz resultsMobile
The public shopMobile
03 / Discovery & projects

From inspiration
to a point of view.

Style results bring together rooms, written guidance, and product suggestions. Featured-project layouts make space for the proposals and ideas behind the finished room.

Style quiz resultsDesktop
Featured project / Initial proposalsDesktop
04 / The public shop

A place to discover.
A way to decide.

The shop brings editorial imagery, categories, and product detail into the same design system. Desktop and mobile layouts balance the visual experience with the information needed to explore a piece.

Shop landingDesktop
Product detailDesktop
Product detailMobile
05 / Brand identity

An established identity,
refined.

My brand development brought a more restrained visual language to the website and its wider applications. The earlier identity and website stages are included here as context.

Earlier identityThe existing foundation
Later monochrome Decorilla logo
Later identityA more restrained expression
Gold Decorilla business-card reverse
Print

A mark
in gold.

Type, color, character.

Typography and color specifications from the design library.

Typography / Proxima Nova & Ethereal Hero
Color / Core palette and functional colors

The website, over time.

Historical stages alongside my later website design.

My website designWebsite UX/UI & Figma design

Earlier and previous-designer work shown for context; final stage: my website design.

06 / Editorial design

Space for stories.
Room for discovery.

The editorial landing page carries the brand through inspiration, design stories, and image-led browsing.

Editorial landing pageDesktop
07 / Campaigns

The brand in motion.

Selected seasonal campaigns, extending the visual language into short-form motion.

Black Friday in July

10 sec

Summer Flash Sale

6 sec

Mother’s Day

4.5 sec

Spring Flash Sale

5.2 sec

Campaign archive / Offers shown are historical creative, not current promotions.

08 / Email design

In the inbox.

Promotional, editorial, and designer-community email. A consistent visual language, adapted to different audiences and moments.

Email design archive. September Designer News is presented as selected sections.

09 / Presentations

From New York to Spain.

Selected slides from Decorilla’s designer outreach presentation.

From New York to Spain / Opening
Who we are / Company overview

Website design
UX/UI and complete Figma design across desktop and mobile: Joyce Elizabeth.

Selected design archive
Original design-source screens and brand applications. Embedded offers, prices, and placeholder copy are shown as part of the design archive.