Joyce Elizabeth Huston

Co-Founder & Creative Director

Brand strategy, digital experience and growth marketing

• Rebuilt Decorilla’s brand identity and digital experience; established cross-channel guidelines. Led brand initiatives through sustained annual sales growth, including 22% company net sales growth in 2024.
• Design responsive UI and components in Figma; guide developer handoff and QA. Independently build interactive web pages end to end with AI-assisted coding, owning functionality and visual refinement.
• Lead creative strategy and execution for web, email, social and sales campaigns, directing campaign concepts, audience-specific messaging and visual consistency.
• Analyze UX behavior, SEO, campaign and newsletter performance to guide design priorities, content, audience targeting and conversion improvements.
• Led end-to-end strategy and launch of the public furniture shop, overseeing brand negotiations, API/FTP feeds, product-data and lead-time logic with engineering, and promotional merchandising.
• Develop AI imagery through prompt engineering, art direction and visual QA; build AI-assisted newsletter workflows and train designers. Hosted dozens of industry webinars, including an AI Masterclass.
• Lead curation and partnerships across 350+ furniture brands. Vendor negotiations and sourcing strategy helped improve reported furniture margin by 6.6 percentage points in 2025 versus 2024.

Co-Founder & Creative Director

• Co-founded a Netherlands-based creative agency spanning design and media production. Clients include The Heisman Trophy Trust.

Founder and Principal Designer

• Led high-end residential design and full gut renovations across the US, Europe and Asia, overseeing contractors and delivery from concept through installation. Managed up to 12 projects concurrently.

Head Designer

• Joyce Elizabeth furniture collection presented through Lazzoni’s retail network, with international design-press coverage. Appeared on HGTV’s Selling New York.