JE.
Selected collaboration / Event identity

GTAC 2016.

Collaborative logo exploration for the Google Test Automation Conference in Sunnyvale, California.

Contribution
Collaborative logo exploration
Process
Concepts · Committee feedback · Refinement
The selected event identity

Sunnyvale, California.
Sun, mountains,
and a meeting of minds.

Official selected GTAC Sunnyvale 2016 event badge
Exploration

Finding the direction.

Collaborative GTAC logo concepts inspired by Sunnyvale, California.

Early directions / Original proposal artwork
Refinement

From feedback to identity.

Committee feedback shaped the sun, mountains, and green palette.

Committee refinement / Original design variations
See the identity on Google’s event page ↗︎
Related exploration / Testapalooza

Type as character.

Companion lettering explorations for Testapalooza.